Field notes
from the engine.
No theory, no recycled takes. Playbooks and breakdowns from actually doing the work, getting B2B SaaS brands cited by AI and ranked by Google.
Model memory decides which brands AI searches for, and how to get into it
Before ChatGPT or Gemini searches the web, it decides what to search from memory, and a remembered brand gets searched about 3× as often. What the data proves, how memory is formed and on what clock, an hour-long test for your category, and the two-track plan for B2B SaaS.
How to hire a Head of SEO for B2B SaaS
The job description nobody writes honestly. The six jobs the role now contains, the $150K+ loaded math, the interview and paid work sample that surface real operators, the 90-day scorecard, and when the right answer is not a hire at all.
The in-house SEO stack, what to buy and what no tool does
Six jobs, four of which have a free option that works. The tool stack for a one-to-three person B2B SaaS team, three honest budget tiers, and the three jobs no software covers.
The off-page AEO playbook: earning the citations AI trusts
Most AI citations come from pages you don't own: Reddit, YouTube, reviews, roundups. The durable, organic playbook for each source, what to do, what to never do, and how to prioritize by category.
How to write content AI will actually quote
Models read passages, not pages, and they quote the claim that is safest to repeat. The writing system for LLM extraction: liftable claims, chunkable structure, original data, and scaling without slop.
The schema that earns AI citations (and the schema that does nothing)
Generic CMS-default schema does almost nothing for AI visibility. Attribute-rich markup, entity clarity and sameAs links do. The technical guide to becoming machine-legible.
How to measure AEO: the metrics that replace rankings
Rankings and sessions can no longer tell you if AI search is working. The full measurement system: citation share, share of voice across engines, AI-referral tracking, and tying it to pipeline.
The dark funnel: why your analytics stopped matching your pipeline
Organic clicks down, "direct" traffic up, signups from nowhere? You are not failing, your dashboard is measuring the wrong thing. A founder’s guide to the dark funnel, and the one piece of it you can win.
Paid brand mentions are rented citations
Most "brand mention" packages sold as GEO are rented citations, black-hat link building in a new costume. Why they sit in the disappearing third of AI sources, and what earns durable citations instead.
AI search has no shortlist: the 2026 citation data
We ran 101 buyer questions across ChatGPT, Perplexity, Gemini and Claude. They agreed on the top source 0% of the time and cited 1,811 domains. There is no list to game, here is what the data means for B2B SaaS.
AI Overviews took my traffic. What now?
Your rankings held but your clicks fell off a cliff. What Google AI Overviews are doing to B2B SaaS traffic, how to diagnose the damage, and the five moves that recover it.
Why isn't my SaaS showing up in ChatGPT? (and how to fix it)
You asked ChatGPT for the best tool in your category and your brand was not named. It is not random. The six real reasons a B2B SaaS gets left out of AI answers, and how to fix each one.
AEO vs. GEO vs. SEO: what actually changed in search
Three acronyms, one shift. Here's a clear, no-jargon breakdown of how answer engines and generative engines changed the game — and where classic SEO still fits.
How to get your B2B SaaS cited by ChatGPT (the AEO playbook)
The exact system we used to make a brand the most-cited in its category across every major LLM — with zero outreach. Prompts, sources, signals, and how to track it.
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