Be the source
LLMs trust.
AEO gets you mentioned. GEO makes you the default, the source a model reaches for first, the brand it recommends without being prompted. We reverse-engineer what generative engines retrieve and build the trail of evidence that leads back to you.
Models don't guess. They retrieve.
Every AI answer is built from sources the model pulled in the moment it responded. Win the retrieval and you win the answer. GEO is the practice of understanding which sources a model trusts for your category, and making your content the most retrievable, most quotable, most authoritative option in that set.
That means writing for machines and humans at once: clearly structured, topically dense, original enough to be worth citing, and backed by the entity and authority signals that tell a model “this source is reliable.” Done early, GEO is a moat, by the time competitors notice, you're already the answer.
The GEO playbook.
Source-landscape mapping
We map the exact domains, formats and authors models retrieve for your category, so we know what “trusted” looks like before we build a thing.
Source-worthy content
Original data, clear structure, real expertise and a distinct point of view, content engineered to be the passage an LLM quotes, not the one it skips.
Entity optimization
Consistent, structured signals across the web that define your brand as a clear entity models can recognize, trust and recall.
Retrieval & RAG tuning
Crawlable, chunk-friendly, topically relevant pages that retrieval systems can lift cleanly, and attribute back to you.
Digital breadcrumbs
The third-party mentions and corroborating sources that reinforce your authority across the open web models read from.
Share-of-voice tracking
Ongoing measurement of how often, and how favorably, generative engines surface you versus the competition.
“The brands that win generative search aren't the loudest. They're the most retrievable. GEO is how you become the source, early, before your category figures it out.”
Visibility tools count. We engineer.
Questions about GEO.
What is Generative Engine Optimization (GEO)?
What is the difference between AEO and GEO?
How do you get an LLM to recommend a brand?
Is GEO measurable?
Own the retrieval.
Own the answer.
We'll map what generative engines cite in your category and show you the fastest path to becoming the default source.
Book a strategy call →