FREE / B2B SAAS

SEO + AEO Academy

Follow the modules in order. The guided lessons take 12h 20m; interviews, implementation, outreach, recurring measurement, and review run through the 90-day fieldwork.

YOUR FIRST DELIVERABLEBuyer demand map

Turn customer evidence into the questions, comparisons, and prompts that create pipeline.

Start Module 01 →
11MODULES
56LESSONS
12h 20mGUIDED TIME
90DAYS OF FIELDWORK
COURSE DATA

Saved on this device, portable by file.

Progress, worksheets, and the strategy model save automatically in this browser. There is no account or cloud sync. Download a backup to move your work to another browser or device.

WHY TRUST THIS PLAYBOOK

This isn't course theory. It's the system we run.

Every module is the working process behind real results: it made Swydo the most-cited brand in its category across ChatGPT, Perplexity, Gemini and Claude with zero outreach, and the SEO half grew AgencyAnalytics from ~$9M to $20M+ ARR. Nothing here is hidden behind a paywall, because the work is the pitch: follow it and get results, or have the operator who wrote it run it for you.

Jay Kang, founder of Enginekick
Written by Jay KangFounder, Enginekick · 10+ years in-house B2B SaaS · builds Pageoptimized
#1Most-cited brand across all major LLMs (Swydo)
$20M+ARR grown from ~$9M in 2 years (AgencyAnalytics)
0Outreach emails used, 100% organic citations
3×Organic traffic in 12 months on the same playbook
Foundation1 MODULE
01Start with the market, not keywordsBuild: Buyer demand map55 min guided1 week of interviews and analysis
SEO3 MODULES
02Fix crawlability, indexation, and site architectureBuild: Technical fix queue70 min guided1-2 weeks of audit, fixes, and recrawls03Build the SaaS money-page systemBuild: Money-page blueprint65 min guided2-4 weeks of production and review04Create topical authority without content sludgeBuild: 90-day editorial map75 min guided4-8 weeks of publishing and internal linking
AEO4 MODULES
05Map the prompts that shape the shortlistBuild: Prompt universe55 min guided1-2 days to build and QA the prompt set06Audit every answer engineBuild: AI visibility baseline70 min guidedBaseline run plus monthly repetitions07Write clear, evidence-backed answersBuild: Answer passage library60 min guided1-2 weeks of editing, evidence review, and retesting08Earn accurate third-party presenceBuild: Third-party source plan75 min guided4-12 weeks of profile work, relationships, and outreach
Measurement1 MODULE
09Track rankings, citations, and pipelineBuild: Search visibility scorecard80 min guidedMonthly reporting and qualitative review
Operating system2 MODULES
10Run the 90-day execution cadenceBuild: 90-day execution board65 min guided90 days of execution11Plug the program into go-to-marketBuild: GTM integration map70 min guidedPer launch, plus a monthly loop with sales and product