Audit every answer engine
Measure brand inclusion, recommendation position, cited sources, accuracy, and competitor share across answer engines.
You will have a reproducible baseline showing where the brand appears, why competitors win, and which sources influence the answer.
Answer engine audit
Measure whether the brand appears, how accurately it is described, which competitors win, and what sources shape the answer.
Visibility by answer surface
Separate mentions, citations, and recommendations; they are not interchangeable.
AI answers vary by engine, model, date, location, and wording. A useful audit controls what it can, records what changed, and looks for patterns across a prompt set rather than treating one screenshot as truth.
Define the test protocol
Consistency makes snapshots comparable.
- 01
Choose engines, account state, location, date, prompt set, and number of repetitions.
- 02
Use fresh threads and run prompts in the same order when possible.
- 03
Record the complete answer, cited URLs, and model label; do not reduce results to a yes/no mention.
- 04
Control: Fix prompt wording, engine, surface, account state, geography, and run cadence.
- 05
Trace: Identify the source patterns and passages that likely shaped the answer.
Choose the business priority, interpret exceptions, protect confidential data, challenge weak evidence, and approve the final decision.
Clean, classify, compare, calculate, and draft rows from supplied evidence. AI may surface patterns; it does not own strategy.
Citation tracker, plus answer captures from ChatGPT / Gemini / Perplexity.
| Prompt | Engine / surface | Date | Full answer saved | Citations saved | Location | Run ID |
|---|---|---|---|---|---|---|
| Best agency reporting software | ChatGPT Search | 2026-08-07 | Yes | 4 | US | AEO-0241 |
CLAUDE / CHATGPT PROMPTAnalyze the evidence without outsourcing the decision+
Remove personal or confidential data. Attach the named exports, explain every column, and tell the model when the dataset was collected.
You are assisting a human B2B SaaS SEO and AEO operator with Module 06: Audit every answer engine. Current lesson: Define the test protocol Objective: Consistency makes snapshots comparable. Required artifact: AI visibility baseline BUSINESS CONTEXT I WILL PROVIDE - Product, category, target market, pricing model, sales motion, and geography - The priority customer segment and the commercial outcome for this 90-day cycle - Visibility dataset exported from Citation tracker - Answer captures exported from ChatGPT / Gemini / Perplexity - Definitions for any internal fields, stages, scores, and abbreviations TASK 1. Choose engines, account state, location, date, prompt set, and number of repetitions. 2. Use fresh threads and run prompts in the same order when possible. 3. Record the complete answer, cited URLs, and model label; do not reduce results to a yes/no mention. 4. Control: Fix prompt wording, engine, surface, account state, geography, and run cadence. 5. Trace: Identify the source patterns and passages that likely shaped the answer. REQUIRED OUTPUT Return a table using these exact columns: Prompt | Engine / surface | Date | Full answer saved | Citations saved | Location | Run ID. For every recommendation, cite the source row, URL, call note, or data point that supports it. Add a confidence column in your analysis: High, Medium, or Low. List missing evidence separately instead of guessing. Finish with a section named HUMAN DECISIONS REQUIRED. RULES - Do not invent search volume, revenue, customer statements, product capabilities, or competitor facts. - Do not treat correlation as causation. - Preserve contradictory evidence and explain why it conflicts. - Do not make the final priority or publishing decision. Prepare the evidence for a human owner. - Use this example only as a format reference, not as evidence: Run 40 prompts across ChatGPT, Perplexity, Gemini, and Google AI experiences on the same two-day window.
The test protocol is documented. A named human owner must verify this before the lesson is complete.
Run 40 prompts across ChatGPT, Perplexity, Gemini, and Google AI experiences on the same two-day window.
Score visibility and accuracy
A mention can still be unhelpful or wrong.
- 01
Score presence, recommendation position, sentiment, feature accuracy, and citation ownership.
- 02
Mark hallucinated claims, outdated pricing, wrong positioning, and missing best-fit context.
- 03
Calculate share of answers and share of cited sources by prompt tier and engine.
- 04
Capture: Store the complete answer, cited URLs, date, and screenshots where policy permits.
Choose the business priority, interpret exceptions, protect confidential data, challenge weak evidence, and approve the final decision.
Clean, classify, compare, calculate, and draft rows from supplied evidence. AI may surface patterns; it does not own strategy.
ChatGPT / Gemini / Perplexity, plus source authority context from Ahrefs / Semrush.
| Run ID | Brand state | Position | Sentiment | Recommendation | Accuracy | Reviewer |
|---|---|---|---|---|---|---|
| AEO-0241 | Compared | 2 | Positive | Yes | Partial | AEO analyst |
CLAUDE / CHATGPT PROMPTAnalyze the evidence without outsourcing the decision+
Remove personal or confidential data. Attach the named exports, explain every column, and tell the model when the dataset was collected.
You are assisting a human B2B SaaS SEO and AEO operator with Module 06: Audit every answer engine. Current lesson: Score visibility and accuracy Objective: A mention can still be unhelpful or wrong. Required artifact: AI visibility baseline BUSINESS CONTEXT I WILL PROVIDE - Product, category, target market, pricing model, sales motion, and geography - The priority customer segment and the commercial outcome for this 90-day cycle - Answer captures exported from ChatGPT / Gemini / Perplexity - Source authority context exported from Ahrefs / Semrush - Definitions for any internal fields, stages, scores, and abbreviations TASK 1. Score presence, recommendation position, sentiment, feature accuracy, and citation ownership. 2. Mark hallucinated claims, outdated pricing, wrong positioning, and missing best-fit context. 3. Calculate share of answers and share of cited sources by prompt tier and engine. 4. Capture: Store the complete answer, cited URLs, date, and screenshots where policy permits. REQUIRED OUTPUT Return a table using these exact columns: Run ID | Brand state | Position | Sentiment | Recommendation | Accuracy | Reviewer. For every recommendation, cite the source row, URL, call note, or data point that supports it. Add a confidence column in your analysis: High, Medium, or Low. List missing evidence separately instead of guessing. Finish with a section named HUMAN DECISIONS REQUIRED. RULES - Do not invent search volume, revenue, customer statements, product capabilities, or competitor facts. - Do not treat correlation as causation. - Preserve contradictory evidence and explain why it conflicts. - Do not make the final priority or publishing decision. Prepare the evidence for a human owner. - Use this example only as a format reference, not as evidence: The brand appears in 35% of Tier 1 answers but is recommended in only 12%; that gap points to weak comparative proof.
Answers and citations are stored, not just scores. A named human owner must verify this before the lesson is complete.
The brand appears in 35% of Tier 1 answers but is recommended in only 12%; that gap points to weak comparative proof.
Reverse-engineer cited sources
The source pattern often explains the shortlist.
- 01
Group cited URLs by first-party, review, media, community, video, competitor, and unknown.
- 02
Count source recurrence across engines and prompt archetypes.
- 03
Read the influential pages and note the claims, entities, freshness, and format engines reuse.
- 04
Label: Mark absent, mentioned, cited, compared, recommended, or incorrectly represented.
- 05
Assign: Choose an owned-content, source, entity, product, or measurement action with an owner.
- 06
Retest: Use a fixed panel and rolling panel so you can separate trend from model volatility.
Choose the business priority, interpret exceptions, protect confidential data, challenge weak evidence, and approve the final decision.
Clean, classify, compare, calculate, and draft rows from supplied evidence. AI may surface patterns; it does not own strategy.
Ahrefs / Semrush, plus impact overlay from GSC / analytics.
| Prompt family | Cited URL | Domain class | Claims supported | Brand present | Competitor present | Opportunity |
|---|---|---|---|---|---|---|
| Agency reporting | g2.com/categories/... | Review | Category shortlist | Yes | Yes | Improve review proof |
CLAUDE / CHATGPT PROMPTAnalyze the evidence without outsourcing the decision+
Remove personal or confidential data. Attach the named exports, explain every column, and tell the model when the dataset was collected.
You are assisting a human B2B SaaS SEO and AEO operator with Module 06: Audit every answer engine. Current lesson: Reverse-engineer cited sources Objective: The source pattern often explains the shortlist. Required artifact: AI visibility baseline BUSINESS CONTEXT I WILL PROVIDE - Product, category, target market, pricing model, sales motion, and geography - The priority customer segment and the commercial outcome for this 90-day cycle - Source authority context exported from Ahrefs / Semrush - Impact overlay exported from GSC / analytics - Definitions for any internal fields, stages, scores, and abbreviations TASK 1. Group cited URLs by first-party, review, media, community, video, competitor, and unknown. 2. Count source recurrence across engines and prompt archetypes. 3. Read the influential pages and note the claims, entities, freshness, and format engines reuse. 4. Label: Mark absent, mentioned, cited, compared, recommended, or incorrectly represented. 5. Assign: Choose an owned-content, source, entity, product, or measurement action with an owner. 6. Retest: Use a fixed panel and rolling panel so you can separate trend from model volatility. REQUIRED OUTPUT Return a table using these exact columns: Prompt family | Cited URL | Domain class | Claims supported | Brand present | Competitor present | Opportunity. For every recommendation, cite the source row, URL, call note, or data point that supports it. Add a confidence column in your analysis: High, Medium, or Low. List missing evidence separately instead of guessing. Finish with a section named HUMAN DECISIONS REQUIRED. RULES - Do not invent search volume, revenue, customer statements, product capabilities, or competitor facts. - Do not treat correlation as causation. - Preserve contradictory evidence and explain why it conflicts. - Do not make the final priority or publishing decision. Prepare the evidence for a human owner. - Use this example only as a format reference, not as evidence: Three engines repeatedly cite the same category roundup; earning accurate inclusion there becomes a priority.
Accuracy problems are separated from visibility gaps. A named human owner must verify this before the lesson is complete.
Three engines repeatedly cite the same category roundup; earning accurate inclusion there becomes a priority.
Turn gaps into actions
The audit is valuable only when it changes the roadmap.
- 01
Classify each gap as content, entity, evidence, source, product-fit, or measurement.
- 02
Assign one owner and one verification date.
- 03
Re-run the stable prompt set monthly and research prompts after major changes.
- 04
Score: Measure accuracy, prominence, sentiment, citation quality, and competitive position separately.
Choose the business priority, interpret exceptions, protect confidential data, challenge weak evidence, and approve the final decision.
Clean, classify, compare, calculate, and draft rows from supplied evidence. AI may surface patterns; it does not own strategy.
GSC / analytics, plus visibility dataset from Citation tracker.
| Finding | Root cause | Action type | Asset / source | Owner | Retest date | Success state |
|---|---|---|---|---|---|---|
| Absent from workflow prompts | No direct guide | Owned content | /automated-reporting/ | Content | 2026-09-01 | Mentioned or cited |
CLAUDE / CHATGPT PROMPTAnalyze the evidence without outsourcing the decision+
Remove personal or confidential data. Attach the named exports, explain every column, and tell the model when the dataset was collected.
You are assisting a human B2B SaaS SEO and AEO operator with Module 06: Audit every answer engine. Current lesson: Turn gaps into actions Objective: The audit is valuable only when it changes the roadmap. Required artifact: AI visibility baseline BUSINESS CONTEXT I WILL PROVIDE - Product, category, target market, pricing model, sales motion, and geography - The priority customer segment and the commercial outcome for this 90-day cycle - Impact overlay exported from GSC / analytics - Visibility dataset exported from Citation tracker - Definitions for any internal fields, stages, scores, and abbreviations TASK 1. Classify each gap as content, entity, evidence, source, product-fit, or measurement. 2. Assign one owner and one verification date. 3. Re-run the stable prompt set monthly and research prompts after major changes. 4. Score: Measure accuracy, prominence, sentiment, citation quality, and competitive position separately. REQUIRED OUTPUT Return a table using these exact columns: Finding | Root cause | Action type | Asset / source | Owner | Retest date | Success state. For every recommendation, cite the source row, URL, call note, or data point that supports it. Add a confidence column in your analysis: High, Medium, or Low. List missing evidence separately instead of guessing. Finish with a section named HUMAN DECISIONS REQUIRED. RULES - Do not invent search volume, revenue, customer statements, product capabilities, or competitor facts. - Do not treat correlation as causation. - Preserve contradictory evidence and explain why it conflicts. - Do not make the final priority or publishing decision. Prepare the evidence for a human owner. - Use this example only as a format reference, not as evidence: Incorrect integration claim -> update product docs, schema/entity references, partner profile, and the cited third-party listing.
Every priority gap has an owner and retest date. A named human owner must verify this before the lesson is complete.
Incorrect integration claim -> update product docs, schema/entity references, partner profile, and the cited third-party listing.
Check each item only after the artifact meets the standard.