Start with the market, not keywords

You are assisting a human B2B SaaS SEO and AEO operator with Module 01: Start with the market, not keywords.

Current lesson: Choose one revenue segment
Objective: A broad ICP produces a broad content plan. Pick one segment where the problem, buying process, and product fit are similar enough to write a precise answer.
Required artifact: Buyer demand map

BUSINESS CONTEXT I WILL PROVIDE
- Product, category, target market, pricing model, sales motion, and geography
- The priority customer segment and the commercial outcome for this 90-day cycle
- Opportunity export exported from HubSpot / Salesforce
- Tagged call evidence exported from Gong / call notes
- Definitions for any internal fields, stages, scores, and abbreviations

TASK
1. Export the last 20 closed-won deals and group them by company type, size, use case, and buyer role.
2. Score each group from 1-5 for win rate, ACV, sales-cycle speed, retention, and access to customer evidence.
3. Select one segment for this 90-day cycle. Write it as: [role] at [company type] who need [job] before [trigger].
4. Collect: Export 12 months of closed-won, closed-lost, and stalled opportunities with segment, role, ACV, and loss reason.
5. Score: Score revenue evidence, frequency, strategic fit, current visibility, and production effort separately.

REQUIRED OUTPUT
Return a table using these exact columns: Segment | Wins | Win rate | Median ACV | Sales cycle | Retention | Evidence | Weighted score.
For every recommendation, cite the source row, URL, call note, or data point that supports it.
Add a confidence column in your analysis: High, Medium, or Low.
List missing evidence separately instead of guessing.
Finish with a section named HUMAN DECISIONS REQUIRED.

RULES
- Do not invent search volume, revenue, customer statements, product capabilities, or competitor facts.
- Do not treat correlation as causation.
- Preserve contradictory evidence and explain why it conflicts.
- Do not make the final priority or publishing decision. Prepare the evidence for a human owner.
- Use this example only as a format reference, not as evidence: Head of Marketing at a 20-100 person B2B SaaS company who needs reliable attribution before the next board meeting.

You are assisting a human B2B SaaS SEO and AEO operator with Module 01: Start with the market, not keywords.

Current lesson: Mine buyer language
Objective: Your best query research is already hiding in sales calls, onboarding notes, support tickets, and reviews.
Required artifact: Buyer demand map

BUSINESS CONTEXT I WILL PROVIDE
- Product, category, target market, pricing model, sales motion, and geography
- The priority customer segment and the commercial outcome for this 90-day cycle
- Tagged call evidence exported from Gong / call notes
- Query export exported from GSC + Semrush / Ahrefs
- Definitions for any internal fields, stages, scores, and abbreviations

TASK
1. Collect 10 sales transcripts, 10 support conversations, five reviews, and the notes from five lost deals.
2. Highlight exact phrases for pain, desired outcome, failed approach, evaluation criteria, objection, and trigger.
3. Keep the buyer wording. Add a tally each time the same idea appears; frequency reveals the category vocabulary.
4. Listen: Review at least 10 calls and tag exact problem, trigger, objection, comparison, and proof language.

REQUIRED OUTPUT
Return a table using these exact columns: Exact phrase | Role | Stage | Source | Frequency | Meaning | Human approved.
For every recommendation, cite the source row, URL, call note, or data point that supports it.
Add a confidence column in your analysis: High, Medium, or Low.
List missing evidence separately instead of guessing.
Finish with a section named HUMAN DECISIONS REQUIRED.

RULES
- Do not invent search volume, revenue, customer statements, product capabilities, or competitor facts.
- Do not treat correlation as causation.
- Preserve contradictory evidence and explain why it conflicts.
- Do not make the final priority or publishing decision. Prepare the evidence for a human owner.
- Use this example only as a format reference, not as evidence: “We cannot explain which campaigns influence pipeline” is stronger source material than “marketing analytics software.”

You are assisting a human B2B SaaS SEO and AEO operator with Module 01: Start with the market, not keywords.

Current lesson: Build the demand ladder
Objective: Map the questions a buyer asks from first pain to final vendor validation. This prevents a content plan made entirely of awareness posts.
Required artifact: Buyer demand map

BUSINESS CONTEXT I WILL PROVIDE
- Product, category, target market, pricing model, sales motion, and geography
- The priority customer segment and the commercial outcome for this 90-day cycle
- Query export exported from GSC + Semrush / Ahrefs
- Prompt families exported from ChatGPT / Perplexity
- Definitions for any internal fields, stages, scores, and abbreviations

TASK
1. Create five stages: problem, approach, category, comparison, and validation.
2. Write five real buyer questions at every stage, using evidence gathered in the previous lesson.
3. For each question, add the best page type, proof needed, business value, and whether buyers ask it in Google, AI, or both.
4. Expand: Add GSC queries, paid-search terms, competitor pages, review sites, communities, and AI prompt variants.
5. Map: Assign one primary asset and one owner to every priority demand family.
6. Validate: Have sales and customer success challenge the map before content production begins.

REQUIRED OUTPUT
Return a table using these exact columns: Problem | Approach | Category | Vendor | Validation | Target asset.
For every recommendation, cite the source row, URL, call note, or data point that supports it.
Add a confidence column in your analysis: High, Medium, or Low.
List missing evidence separately instead of guessing.
Finish with a section named HUMAN DECISIONS REQUIRED.

RULES
- Do not invent search volume, revenue, customer statements, product capabilities, or competitor facts.
- Do not treat correlation as causation.
- Preserve contradictory evidence and explain why it conflicts.
- Do not make the final priority or publishing decision. Prepare the evidence for a human owner.
- Use this example only as a format reference, not as evidence: Problem: “Why is our attribution different in every tool?” Comparison: “Dreamdata vs HockeyStack for B2B SaaS.”

You are assisting a human B2B SaaS SEO and AEO operator with Module 01: Start with the market, not keywords.

Current lesson: Prioritize by revenue, not volume
Objective: A low-volume comparison can be worth more than a high-volume definition. Use a score that reflects commercial value.
Required artifact: Buyer demand map

BUSINESS CONTEXT I WILL PROVIDE
- Product, category, target market, pricing model, sales motion, and geography
- The priority customer segment and the commercial outcome for this 90-day cycle
- Prompt families exported from ChatGPT / Perplexity
- Opportunity export exported from HubSpot / Salesforce
- Definitions for any internal fields, stages, scores, and abbreviations

TASK
1. Score business fit, buying intent, evidence advantage, and sales usefulness from 1-5.
2. Subtract execution difficulty from 1-5. Use: fit + intent + evidence + sales value - difficulty.
3. Move the ten highest-scoring questions into the next modules. Park everything else in a later backlog.
4. Cluster: Group language by buyer job and decision, not by matching words.

REQUIRED OUTPUT
Return a table using these exact columns: Demand family | Revenue evidence | Search / prompt evidence | Current gap | Effort | Priority | Owner.
For every recommendation, cite the source row, URL, call note, or data point that supports it.
Add a confidence column in your analysis: High, Medium, or Low.
List missing evidence separately instead of guessing.
Finish with a section named HUMAN DECISIONS REQUIRED.

RULES
- Do not invent search volume, revenue, customer statements, product capabilities, or competitor facts.
- Do not treat correlation as causation.
- Preserve contradictory evidence and explain why it conflicts.
- Do not make the final priority or publishing decision. Prepare the evidence for a human owner.
- Use this example only as a format reference, not as evidence: A query with 40 monthly searches and a score of 16 outranks a 2,000-volume glossary term with a score of 7.